This article from the open-access journal Atmospheric Chemistry and Physics was actually rejected to be published by the journal in 2010. Because of the open-access model of the journal, the originally submitted article along with reviewer comments can be viewed despite the article's rejection. In the article, the authors measured the amount of light reflected by the wakes from shipping barges in the northern Pacific Ocean from airplanes. They then used their results to estimate the increase in reflected sunlight from increases in shipping across the Pacific, since this would have a (very) small cooling effect on the climate. Unfortunately, while this was a somewhat clever idea, the reviewers thought that there were far too many uncertainties in both their measurements and calculations so that the reported number was an overestimate of an already small number.
While this article was rejected, because of the open-access nature of the journal, it shows how the scientific process of peer review works. Typically, when science and the scientific method is taught in schools, the curriculum focuses on the experimental process of science. While certainly this is very important, science also has important social ways of processing new information. If a group of scientists do a series of experiments that reach new and interesting conclusions, they will try to get their results published to a scientific journal. (And present this information at conferences, universities, research centers, etc.) Upon submission to a journal, two (or more) other scientists from the same research field will read the initial paper, either recommending that the results be published along with potential changes or that the paper be rejected outright. If the paper is rejected, the authors can appeal to have it accepted, but this is not usually granted. The authors then edit the paper based on the suggestions of the reviewers, and it is resubmitted and published in the next issue of the journal. Usually a reader only sees the final product of this process in a scientific journal, but in the case of an open-access journal such as Atmospheric Chemistry and Physics the entire process is visible to the reader (and the journal is free online). Even articles that eventually are rejected such as this one are immediately put on the journal's website after a quick review process to ensure the article is relevant.
Peer review is an important process to ensure quality as scientists being human after all are prone to misjudgment, bias, or error. While science is constantly changing over time as new ideas or methods are realized, it's important to make sure these ideas are plausible or methods actually work! While there are many cases of new ideas overturning the scientific consensus (I'm looking at you, quantum mechanics) it's often after these new ideas have been thoroughly scrutinized and verified through the process of peer review, discussions at scientific conferences, and independent testing of observations or experiments. The process is not without its faults, of course! Occasionally a scientist will unethically use peer review to block the publication of results that contradict their own. (Yes, it's kind of silly. There is the joke: "The debates in science are so fierce because the stakes are so low." I've seen people spend 15 minutes at a conference arguing about what the proper term for something is.) In those cases, an open access journal such as Atmospheric Chemistry and Physics provides the kind of transparency that makes such cases apparent to improve the scientific process. Hopefully with the growing use of information technology (I know I rarely ever read the actual printed journal) more publishers decide to switch to an open-access model not only for transparency but to improve access to scientific journals to the general public.
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